Socal Selling is transforming Businesses and Personal Branding

Social selling is a selling process adopted by Business Developers to sell their product or services, by building quality relationships with prospects both online and offline.

At every civilization stage,the  available Technology  determines the platform for  social selling. Social Selling has been with human beings time immemorial. It's isn't just a modern language. Even before the emergence of dot com craziness.

Today, social selling is now mostly done on social media platforms like LinkedIn, Twitter, Facebook and the likes.

Social selling techniques are personal branding,updating storytelling contents, Getting updated with social trends , direct interaction with customers and clients.

Many industries have now started integrating social selling into their strategy to attract more customers and clients to familiarize and transact with them.

Social selling is really making wave in sales today, especially in the B2B sales . Maybe because prospects don't want to buy from strangers. They want to buy from people who they know. Prospect feel these people can be trusted.

A research by Google has it that 42% of business decision makers are between  27 -34 years of age,whose demographic fall within the age of active social media users.

Accenture’s State of B2B Procurement Study finds that 94% of B2B buyers conduct some degree of research online before making a business purchase, with 55% conducting online research for at least half of their purchases.

Given all these facts, it's undoubtably important for any serious business to initiate Social selling into its business development strategy.

It is however important that social selling is done right for effective results.

Business Developers must research which social media platforms their prospects actively make use of.

It's germane that salespeople understand that, most social media users don't really log in to social media to view "strictly serious" business content, their library is always there to assist  them on serious business contents.

They most time come online to relief themselves from hard day works.


Consequently,Selected contents must be entertaining and insightful, it should be a covertly selling content.

Selected contents for social media selling should be about stories that resonate well with viewers' daily experience. Avoid overtly salesy contents!

Selected contents should also focus on driving prospect from being aware of business service/Product, to considering you as being trustworthy, then to converting prospects to your customers.

It is also worthy of notice that, social selling isn't restricted to building online networks. Social selling involves meeting online networks in person. Asking them for a lunch or tea meeting isn't bad. Steps like that is catalyst for a strong business relationship and increase prospects' trust in your brand or business.

Smart Business owners now adopt social Selling into their various prospecting Strategies.